Job Overview
| Particulars | Details |
|---|---|
| Position | Digital Marketing Manager (Mobile Games) |
| Company | AppIndia Technologies |
| Location | Rajkot, Gujarat |
| Job Type | Full-Time |
| Experience | 2 - 4 years |
| Category / Department | IT |
| Application Mode |
🏢 About AppIndia Technologies
Redefining Digital Entertainment
AppIndia Technologies is a team of passionate creators, developers, and dreamers dedicated to building world-class mobile games that bring joy to millions of players worldwide.
Founded with a simple vision—to craft games that we ourselves would love to play—AppIndia has grown from a small team of enthusiasts into a premier mobile game development studio.
At AppIndia Technologies, we blend art, technology, and design to create immersive gaming experiences. From classic board games reimagined for modern audiences to innovative puzzle adventures, our portfolio reflects our commitment to quality and excellence.
Our Core Values:
🎯 Quality First
We never compromise on user experience.
🚀 Innovation
Continuously pushing boundaries in game design and technology.
🤝 Community
Building engaging spaces where players connect and thrive.
🏆 Excellence
Striving to be among the best in the gaming industry.
AppIndia Technologies
Rajkot,
Gujarat,
India
💡 Editor's Note / Preparation Tip
🔹 Revise Meta Ads campaign structures and optimization strategies
🔹 Prepare user acquisition case studies from previous campaigns
🔹 Review gaming KPIs such as CPI, ROAS, LTV, retention, and ARPU
🔹 Practice campaign scaling and optimization scenarios
🔹 Understand mobile gaming user behavior and monetization models
🔹 Prepare examples of successful A/B testing experiments
🔹 Review creative performance analysis techniques
🔹 Stay updated on current mobile gaming market trends
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📄 Resume Preparation Tips
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✅ Highlight performance marketing campaigns you've managed
✅ Include campaign budgets and measurable business outcomes
✅ Showcase experience with mobile gaming or app marketing
✅ Mention ROAS improvements and scaling achievements
✅ Include Meta Ads certifications if available
✅ Quantify user acquisition and retention metrics
✅ Highlight analytics and reporting expertise
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💡 Pro Tips for Applicants
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✔️ Prepare real campaign performance examples
✔️ Showcase your approach to scaling profitable campaigns
✔️ Demonstrate understanding of gaming audience behavior
✔️ Highlight collaboration with creative teams
✔️ Explain how you optimize campaigns based on data insights
✔️ Be prepared to discuss failed campaigns and lessons learned
📝 Job Description
🚀 Hiring: Digital Marketing Manager (Mobile Games)
📍 Location: Rajkot, Gujarat
🎮 Industry: Mobile Gaming
💼 Role: Digital Marketing Manager
⚡ Joining: Immediate Joiners Preferred
Are you passionate about mobile gaming, performance marketing, and scaling successful ad campaigns? AppIndia Technologies is looking for an experienced Digital Marketing Manager to lead user acquisition, performance marketing, and growth strategies for our rapidly growing portfolio of mobile games.
💼 Position Details
Role: Digital Marketing Manager (Mobile Games)
Industry: Mobile Gaming
Location: Rajkot, Gujarat
Work Mode: Onsite
Employment Type: Full-Time
📝 Detailed Job Description
As a Digital Marketing Manager, you will be responsible for planning, executing, and optimizing digital marketing campaigns to drive user acquisition and revenue growth for mobile games. You will collaborate closely with creative teams, game designers, analysts, and product managers to identify winning campaigns and scale them efficiently.
The role requires strong analytical capabilities, expertise in paid advertising platforms, performance marketing, campaign optimization, and a passion for the mobile gaming ecosystem.
⭐ Preferred Qualifications
➕ Experience marketing mobile games or gaming applications
➕ Experience with Google Ads and app marketing campaigns
➕ Familiarity with mobile attribution platforms
➕ Knowledge of App Store Optimization (ASO)
➕ Experience with analytics and BI tools
➕ Understanding of gaming industry trends and user behavior
➕ Experience scaling successful user acquisition campaigns
📩 How to Apply
Interested candidates can share their updated resume at:
Please mention:
Subject: Application – Digital Marketing Manager (Mobile Games)
🎯 Key Responsibilities
- ✓ Manage and optimize Meta Ads campaigns for mobile games
- ✓ Develop user acquisition strategies across digital platforms
- ✓ Analyze campaign performance and make data-driven decisions
- ✓ Collaborate with creative teams to identify high-performing creatives
- ✓ Monitor KPIs including CPI, ROAS, retention, and LTV
- ✓ Scale successful campaigns while maintaining profitability
- ✓ Conduct A/B testing and performance experiments
- ✓ Develop growth strategies for mobile gaming products
- ✓ Generate reports and insights for stakeholders
- ✓ Monitor market trends and competitor activities
- ✓ Optimize conversion funnels and campaign performance
- ✓ Support branding and player acquisition initiatives
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
Joining as a Digital Marketing Manager (Mobile Games) offers a fantastic opportunity to work at the forefront of technological innovation. You will be exposed to modern software development lifecycles, collaborate with cross-functional product teams, and design scalable architectures that directly impact end-users. The continuous learning curve in tech ensures that your programming, debugging, and system engineering skills remain highly marketable and sharp.
The career roadmap in technology is highly rewarding. Typical progression starts as a Junior Software Engineer, moving to Associate Developer and then Senior Software Engineer (3-6 years). From there, professionals choose between an individual contributor track—becoming a Tech Lead, Staff Engineer, and Principal Architect—or a management track, advancing to Engineering Manager, Director of Engineering, and Chief Technology Officer (CTO).
Expected Technical & Behavioral Questions:
- Q1: How do you optimize database query performance?
Answer Tip: Talk about indexing strategies, query execution plan analysis, avoiding N+1 queries, and implementing caching layers (like Redis). - Q2: Explain the differences between Microservices and Monolithic architecture.
Answer Tip: Highlight scaling advantages, loose coupling, independent deployments, network latency considerations, and data consistency challenges in microservices. - Q3: How do you handle merge conflicts in Git?
Answer Tip: Explain checking out the local branch, pulling the latest main branch, running git merge, opening the conflicted files to resolve blocks manually, and committing the resolved merge.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Software Engineering, SDLC, OOP, CI/CD Pipelines, SQL databases, Agile, Unit Testing, Code Review, Cloud Architectures (AWS/Azure).
- Format: Use a clean, single-column resume format. Avoid graphics, text boxes, or tables which can scramble ATS parser outputs.
- Quantify Results: Instead of writing 'wrote code', write 'Developed a caching system that reduced server response times by 35%.'
Estimated compensation for this role type in India is ₹6,00,000 - ₹12,00,000 per annum (Mid level). The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
Highly recommended certifications include: AWS Certified Solutions Architect, Microsoft Certified: Azure Fundamentals, Certified Kubernetes Administrator (CKA), Oracle Certified Professional Java SE, or tech-stack specific achievements (e.g. Meta Front-End Developer certification).
Frequently Asked Questions
Q1. Is prior gaming industry experience required?
➡️ Experience in mobile gaming marketing is highly preferred.
Q2. Is this a remote opportunity?
➡️ No, this is an onsite position based in Rajkot.
Q3. Which advertising platforms should candidates know?
➡️ Strong experience with Meta Ads is required.
Q4. Is performance marketing experience mandatory?
➡️ Yes, candidates should have experience managing and optimizing paid campaigns.
Q5. Will candidates work with creative teams?
➡️ Yes, close collaboration with creative and product teams is an important part of the role.
Q6. What type of products will be marketed?
➡️ The role focuses primarily on mobile games and digital entertainment products.
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