Job Overview
| Particulars | Details |
|---|---|
| Position | Social Media Executive |
| Company | doodleblue |
| Location | Chennai |
| Job Type | |
| Experience | 3 - 4 years |
| Category / Department | IT |
| Application Mode |
🏢 About doodleblue
Company Overview:
doodleblue is a digital strategy consulting boutique focused on helping organizations solve complex business problems through digital transformation. The company works with global brands, leading consultancies, startups, Fortune 500 companies, and governments. doodleblue combines digital strategy, technology, innovation, and agile processes to help clients achieve meaningful and lasting improvements in the digital space.
Company Mission:
To create innovative digital strategies and deliver technology-driven solutions that provide utility and value while helping organizations transform their businesses.
Company Vision:
Not Provided
Core Values / Principles
Innovation
Collaboration
Continuous Learning
Digital Transformation
Transparency
Excellence
Not Provided
💡 Editor's Note / Preparation Tip
Resume Tips:
Highlight 2–4 years of social media marketing experience prominently.
Showcase experience managing LinkedIn, Instagram, Facebook, X, and YouTube.
Include examples of B2B social media campaigns and content calendars.
Mention experience with Buffer, Hootsuite, Meta Business Suite, or similar tools.
Highlight copywriting, content creation, analytics, and reporting skills.
Include measurable achievements such as engagement growth, follower growth, reach, leads, or campaign performance where applicable.
Interview Preparation:
Be prepared to explain how you create and manage a social media content calendar.
Review current best practices for LinkedIn, Instagram, Facebook, and X.
Prepare examples of successful B2B social media campaigns.
Understand social media analytics, engagement metrics, reach, impressions, and conversion-related metrics.
Be ready to explain how you collaborate with designers and video editors.
Prepare examples of handling multiple campaigns and meeting tight deadlines.
Review Buffer, Hootsuite, Meta Business Suite, and Google Analytics fundamentals.
Professional Tips:
Tailor your CV toward B2B social media and content marketing.
Use measurable results rather than only listing responsibilities.
Include links to relevant professional or campaign work if appropriate.
Demonstrate both creative copywriting ability and analytical thinking.
📝 Job Description
Position Details:
The Social Media Executive will be responsible for planning, creating, publishing, and managing social media content across multiple digital platforms. The role requires a creative and execution-focused professional who can develop engaging social media content while maintaining consistency with the company's brand voice.
The candidate will collaborate with designers, video editors, and the wider marketing team to develop social media creatives, reels, campaigns, and other digital content. The role also involves monitoring platform performance, analyzing audience engagement, identifying industry trends, and preparing actionable performance reports.
The position will support B2B social media marketing, employer branding, thought leadership, founder-led initiatives, product launches, webinars, events, and other brand campaigns.
Benefits / Compensation
Not Provided
Candidate Requirements:
2–4 years of experience in social media marketing.
Strong written English and copywriting abilities.
Understanding of social media algorithms and platform best practices.
Experience managing multiple social media channels.
Ability to coordinate with designers and video editors.
Ability to analyze social media performance and generate insights.
Strong project management and deadline-management skills.
Preferred Skills:
B2B social media marketing.
LinkedIn, Instagram, Facebook, X, and YouTube.
Buffer, Hootsuite, Meta Business Suite, or similar scheduling platforms.
Google Analytics.
Basic understanding of graphic design workflows.
Content planning and campaign management.
Working Days & Hours:
Not Provided
How to Apply:
Interested candidates should share their CV with nivethitha@doodleblue.com.
🎯 Key Responsibilities
- ✓ Develop and manage social media content calendars across LinkedIn, Instagram, Facebook, X, and YouTube.
- ✓ Write captions, social media copy, and campaign messaging aligned with the brand voice.
- ✓ Coordinate with designers and video editors to produce creatives and reels.
- ✓ Schedule and publish social media content using relevant management tools.
- ✓ Track social media performance and prepare weekly and monthly reports.
- ✓ Monitor industry trends, competitor activities, and emerging content formats.
- ✓ Support employer branding, thought leadership, and founder-led social media initiatives.
- ✓ Respond to comments and messages when required.
- ✓ Collaborate with the marketing team on launches, campaigns, webinars, events, and brand initiatives.
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
Joining as a Social Media Executive offers a fantastic opportunity to work at the forefront of technological innovation. You will be exposed to modern software development lifecycles, collaborate with cross-functional product teams, and design scalable architectures that directly impact end-users. The continuous learning curve in tech ensures that your programming, debugging, and system engineering skills remain highly marketable and sharp.
The career roadmap in technology is highly rewarding. Typical progression starts as a Junior Software Engineer, moving to Associate Developer and then Senior Software Engineer (3-6 years). From there, professionals choose between an individual contributor track—becoming a Tech Lead, Staff Engineer, and Principal Architect—or a management track, advancing to Engineering Manager, Director of Engineering, and Chief Technology Officer (CTO).
Expected Technical & Behavioral Questions:
- Q1: How do you optimize database query performance?
Answer Tip: Talk about indexing strategies, query execution plan analysis, avoiding N+1 queries, and implementing caching layers (like Redis). - Q2: Explain the differences between Microservices and Monolithic architecture.
Answer Tip: Highlight scaling advantages, loose coupling, independent deployments, network latency considerations, and data consistency challenges in microservices. - Q3: How do you handle merge conflicts in Git?
Answer Tip: Explain checking out the local branch, pulling the latest main branch, running git merge, opening the conflicted files to resolve blocks manually, and committing the resolved merge.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Software Engineering, SDLC, OOP, CI/CD Pipelines, SQL databases, Agile, Unit Testing, Code Review, Cloud Architectures (AWS/Azure).
- Format: Use a clean, single-column resume format. Avoid graphics, text boxes, or tables which can scramble ATS parser outputs.
- Quantify Results: Instead of writing 'wrote code', write 'Developed a caching system that reduced server response times by 35%.'
Estimated compensation for this role type in India is ₹6,00,000 - ₹12,00,000 per annum (Mid level). The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
Highly recommended certifications include: AWS Certified Solutions Architect, Microsoft Certified: Azure Fundamentals, Certified Kubernetes Administrator (CKA), Oracle Certified Professional Java SE, or tech-stack specific achievements (e.g. Meta Front-End Developer certification).
Frequently Asked Questions
What is the job title?
The position is for a Social Media Executive.
Which company is hiring?
doodleblue is hiring for this position.
Where is the position based?
The position is based in Chennai, India.
How much experience is required?
Candidates should have 2–4 years of experience in social media marketing.
Which social media platforms will the candidate manage?
The role covers LinkedIn, Instagram, Facebook, X, and YouTube.
Is B2B social media experience relevant?
Yes. Hands-on experience in B2B social media marketing is specifically relevant to the role.
Which social media management tools are preferred?
Experience with Buffer, Hootsuite, Meta Business Suite, or similar scheduling platforms is required.
Is analytics experience required?
Yes. Candidates should be comfortable using platform insights and Google Analytics to track performance and generate actionable insights.
Will the candidate work with creative teams?
Yes. The Social Media Executive will coordinate with designers and video editors to create social media creatives and reels.
How can candidates apply?
Candidates can share their CV with nivethitha@doodleblue.com.
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