Job Overview
| Particulars | Details |
|---|---|
| Position | Social Media Marketing Specialist |
| Company | KOMO by KAFFA |
| Location | Ahmedabad, Gujarat |
| Job Type | Full-Time |
| Experience | 1 - 3 years |
| Category / Department | Marketing |
| Application Mode |
🏢 About KOMO by KAFFA
Company Overview
Established in 2004, Abbacus Technologies is a global IT consulting and software development company that helps businesses design, build, and scale reliable digital products. The company partners with startups, growing businesses, and enterprises to deliver web applications, mobile apps, AI-powered solutions, eCommerce platforms, cloud technologies, and ongoing digital transformation services.
Mission
To build technology solutions that solve real business challenges while delivering long-term value, scalability, and innovation.
Vision
To become a trusted global technology partner by empowering businesses through reliable digital solutions and continuous innovation.
Core Values
• Accountability
• Quality & Reliability
• Transparency
• Respect for People
• Innovation
• Customer Success
What Makes Abbacus Technologies Different
• More than two decades of technology expertise.
• Strong focus on scalable and secure digital solutions.
• Experienced global development teams.
• Transparent communication and customer-first approach.
• Long-term partnerships built on trust and consistent delivery.
Leadership Philosophy
Abbacus Technologies believes successful digital products are created through collaboration, accountability, quality engineering, and a deep understanding of business objectives.
Ahmedabad, Gujarat, India
💡 Editor's Note / Preparation Tip
📄 Resume Preparation Tips
• Showcase successful social media campaigns with measurable results.
• Include portfolio links or social media accounts you've managed.
• Highlight expertise in content creation and campaign planning.
• Mention tools such as Canva, Meta Business Suite, or analytics platforms.
• Quantify achievements using engagement, reach, or growth metrics.
🎤 Interview Preparation
• Be ready to discuss social media strategies you've implemented.
• Prepare examples of successful content or campaigns.
• Demonstrate knowledge of current social media trends.
• Explain how you measure campaign performance and ROI.
• Showcase creativity and problem-solving through real examples.
💡 Professional Tips
• Build a strong online portfolio of your creative work.
• Stay updated with algorithm changes across social platforms.
• Learn paid advertising fundamentals to expand your skill set.
• Develop strong storytelling and brand communication skills.
• Continuously analyze campaign data to improve marketing performance.
📝 Job Description
🚀 Hiring | Social Media Marketing Specialist | KOMO by KAFFA
Are you passionate about creating engaging digital content and building strong online communities? KOMO by KAFFA is looking for a creative Social Media Marketing Specialist to join its team in Ahmedabad. If you have a flair for social media strategy, content creation, and digital marketing, this is a fantastic opportunity to grow your career with an innovative brand.
📌 Position Details
Position: Social Media Marketing Specialist
Company: KOMO by KAFFA
Hiring Partner: Abbacus Technologies
Location: Ahmedabad, Gujarat
Work Mode: On-site
Experience: 1–3 Years
Employment Type: Full-Time
⭐ Preferred Skills
✔ Meta Business Suite
✔ Instagram & Facebook Marketing
✔ LinkedIn Marketing
✔ Canva or Graphic Design Tools
✔ Basic Video Editing
✔ SEO & Content Marketing Knowledge
✔ Paid Social Media Campaign Exposure
🎯 Candidate Requirements
• 1–3 years of experience in Social Media Marketing.
• Strong understanding of major social media platforms.
• Excellent written and verbal communication skills.
• Creative mindset with attention to detail.
• Ability to analyze campaign performance and optimize strategies.
• Strong organizational and multitasking abilities.
• Passion for digital marketing and emerging online trends.
🌟 Why Join KOMO by KAFFA?
• Work with an innovative and growing brand.
• Opportunity to lead creative social media campaigns.
• Build expertise in digital marketing and brand communication.
• Collaborative and creative work environment.
• Exposure to modern marketing tools and strategies.
• Career growth through continuous learning and hands-on experience.
• Opportunity to make a direct impact on brand visibility and customer engagement.
• Be part of a team that values creativity, innovation, and results.
📩 How to Apply
Interested candidates can share their updated resumes at:
Know someone who would be a great fit? Tag them or share this opportunity with your network.
🎯 Key Responsibilities
- ✓ Manage and grow the company's social media presence across multiple platforms.
- ✓ Create engaging, high-quality content aligned with the brand's identity.
- ✓ Plan, schedule, and execute social media and digital marketing campaigns.
- ✓ Monitor campaign performance and audience engagement metrics.
- ✓ Analyze insights to improve content strategy and campaign effectiveness.
- ✓ Stay updated with the latest social media trends and platform updates.
- ✓ Collaborate with internal teams to deliver consistent brand messaging.
- ✓ Build and nurture online communities through active engagement.
- ✓ Maintain content calendars and ensure timely publishing.
- ✓ Support marketing initiatives that enhance brand awareness and customer engagement.
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
Stepping into this Social Media Marketing Specialist role allows you to directly drive the brand's visibility and revenue growth. You will experiment with dynamic campaigns, execute client-focused outreach, analyze market behaviors, and craft compelling narratives that resonate with target audiences. This is a highly rewarding environment with high growth potential and tangible achievements.
Sales and Marketing routes have highly transparent growth metrics. Success leads from Sales/Marketing Associate to Business Development Executive (BDE) or Digital Marketer. Continuous achievements lead to roles like Area Sales Manager, SEO/Campaign Specialist, followed by Marketing Manager or Account Director. Executive goals include VP of Sales, CMO (Chief Marketing Officer), and Chief Revenue Officer (CRO).
Expected Technical & Behavioral Questions:
- Q1: How do you handle prospects who object to our pricing model?
Answer Tip: Focus on value justification. Shift the focus from cost to ROI, explain key differentiators, and explore flexible pricing plans. - Q2: Describe a marketing campaign you ran that failed. What did you learn?
Answer Tip: Discuss target audience misalignment or wrong channels, tracking metrics, and how you iterated on the messaging to improve future conversion. - Q3: Which digital channels have the highest customer acquisition cost (CAC) in your experience?
Answer Tip: Discuss outbound PPC vs. inbound content marketing/SEO, and how optimizing landing page conversion rate helps lower overall CAC.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Lead Generation, B2B Sales, SEO, Conversion Rate Optimization (CRO), PPC Campaigns, CRM (Salesforce), Content Marketing, Brand Strategy.
- Format: Include a separate 'Key Metrics' section showing your historical sales quotas, growth percentages, or campaign ROIs.
- Quantify Results: E.g., 'Generated $120k in new client revenue within 6 months, exceeding sales quota by 15%.'
Estimated compensation for this role type in India is ₹2,80,000 - ₹4,50,000 per annum (plus performance incentives). The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
Consider obtaining: Google Analytics Certification (GA4), HubSpot Content Marketing/Inbound Certification, Google Ads Search Certification, or Salesforce Administrator certification (highly valuable for modern sales roles).
Frequently Asked Questions
Q1. Where is this position located?
Ahmedabad, Gujarat.
Q2. How much experience is required?
Candidates should have 1–3 years of Social Media Marketing experience.
Q3. What are the primary responsibilities?
Managing social media platforms, creating engaging content, executing campaigns, monitoring analytics, and increasing audience engagement.
Q4. Which skills are important for this role?
Social media management, content creation, digital marketing, communication, creativity, and analytical skills.
Q5. Is this suitable for candidates from digital marketing backgrounds?
Yes. Candidates with relevant experience in social media and digital marketing are encouraged to apply.
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