Job Overview
| Particulars | Details |
|---|---|
| Position | Marketing Cloud Account Engagement (MCAE) Developer |
| Company | Tecnologia |
| Location | Noida |
| Job Type | Remote |
| Experience | 6 - 7 years |
| Category / Department | IT |
| Application Mode |
🏢 About Tecnologia
Company Overview:
Tecnologia is an IT services company that began its journey in 1995. The company provides technology services through a growing national network and combines local, high-touch IT support with broader technology capabilities. Its services include dedicated virtual CIO support, security and compliance advisory services, 24/7 help desk support, and other IT solutions. The company states that it has more than 800 employees across the United States and continues to expand its national network.
Company Mission:
Tecnologia aims to combine the personalized service of local IT providers with the capabilities of a national technology network, delivering high-touch IT services through experienced teams.
Company Vision:
Not Provided
Core Values / Principles
Client-focused service
Technical expertise
Strong partnerships
Collaboration
Reliability
High-quality IT services
Continuous growth
Noida, Uttar Pradesh, India
💡 Editor's Note / Preparation Tip
Resume Tips:
Clearly highlight 7+ years of MCAE/Pardot experience.
Showcase hands-on experience with Engagement Studio, Automation Rules, Completion Actions, and Dynamic Lists.
Mention Lead Scoring and Grading implementations.
Highlight Salesforce CRM integration, synchronization, Salesforce Connector, and field mapping experience.
Include examples of email campaigns, forms, landing pages, segmentation, and lead nurturing.
Mention relevant Salesforce certifications prominently.
Add API, HTML/CSS, JavaScript, analytics, and B2B marketing automation experience where applicable.
Interview Preparation:
Revise MCAE/Pardot architecture, configuration, and administration.
Prepare practical scenarios involving Engagement Programs and Automation Rules.
Review Completion Actions, Dynamic Lists, Lead Scoring, and Lead Grading.
Prepare Salesforce-MCAE synchronization and field-mapping troubleshooting scenarios.
Revise Salesforce Leads, Contacts, Accounts, Opportunities, and Campaigns.
Be ready to discuss campaign performance, data quality, segmentation, and marketing automation.
Review REST/SOAP API concepts and relevant scripting knowledge if applicable.
Prepare examples of production issues you have diagnosed and resolved.
Professional Tips:
Tailor your resume specifically toward MCAE/Pardot rather than using a general Salesforce resume.
Quantify marketing automation and campaign improvements where possible.
Clearly mention your Salesforce certifications and years of MCAE experience.
Highlight stakeholder collaboration with Marketing, Sales, and technical teams.
Mention your experience working in remote or distributed teams if applicable.
📝 Job Description
Position Details:
The MCAE Developer will be responsible for developing, configuring, maintaining, and enhancing Salesforce Marketing Cloud Account Engagement solutions. The role requires strong practical experience with marketing automation functionality and Salesforce CRM integration.
The selected candidate will work on Engagement Programs, Automation Rules, Completion Actions, Dynamic Lists, segmentation, lead scoring and grading, email campaigns, forms, landing pages, and lead nurturing workflows. The position also involves troubleshooting synchronization and integration issues between MCAE and Salesforce CRM, supporting testing and deployments, and maintaining production environments.
The developer will collaborate with Marketing, Sales, Salesforce, Business, and technical stakeholders to support campaign execution, data quality, automation processes, and ongoing platform enhancements.
Benefits / Compensation
Salary, benefits, incentives, and other compensation details are Not Provided.
Candidate Requirements:
7+ years of hands-on Salesforce Marketing Cloud Account Engagement / Pardot experience.
Strong MCAE configuration and administration experience.
Expertise in Engagement Studio/Programs, Automation Rules, Completion Actions, and Dynamic Lists.
Strong Lead Scoring and Grading experience.
Experience with email campaigns, landing pages, forms, and segmentation.
Strong knowledge of Salesforce CRM and MCAE integration.
Experience with Salesforce Connector, synchronization, and field mapping.
Good understanding of Salesforce Leads, Contacts, Accounts, Opportunities, and Campaigns.
Strong troubleshooting and analytical skills.
Good communication and stakeholder management skills.
Preferred Skills:
Salesforce Marketing Cloud Account Engagement Specialist certification
Salesforce Administrator certification
HTML/CSS
REST/SOAP APIs
JavaScript or scripting
Marketing analytics and campaign reporting
B2B marketing automation
Working Days & Hours:
Not Provided
How to Apply:
Interested candidates can send their CV to divya.s@technology-next.com.
🎯 Key Responsibilities
- ✓ Develop, configure, and maintain MCAE/Account Engagement solutions.
- ✓ Build and manage Automation Rules, Completion Actions, Engagement Programs, Dynamic Lists, and segmentation.
- ✓ Configure and maintain Lead Scoring and Grading models.
- ✓ Design and manage email campaigns, templates, forms, and landing pages.
- ✓ Implement lead nurturing and marketing automation workflows.
- ✓ Integrate MCAE with Salesforce CRM.
- ✓ Troubleshoot Salesforce-MCAE synchronization and integration issues.
- ✓ Work with Salesforce Leads, Contacts, Accounts, Opportunities, Campaigns, and custom fields.
- ✓ Monitor campaign performance, lead engagement, data quality, and automation processes.
- ✓ Support testing, deployments, enhancements, and production maintenance.
- ✓ Collaborate with Marketing, Sales, Salesforce, Business, and technical teams.
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
Joining as a Marketing Cloud Account Engagement (MCAE) Developer offers a fantastic opportunity to work at the forefront of technological innovation. You will be exposed to modern software development lifecycles, collaborate with cross-functional product teams, and design scalable architectures that directly impact end-users. The continuous learning curve in tech ensures that your programming, debugging, and system engineering skills remain highly marketable and sharp.
The career roadmap in technology is highly rewarding. Typical progression starts as a Junior Software Engineer, moving to Associate Developer and then Senior Software Engineer (3-6 years). From there, professionals choose between an individual contributor track—becoming a Tech Lead, Staff Engineer, and Principal Architect—or a management track, advancing to Engineering Manager, Director of Engineering, and Chief Technology Officer (CTO).
Expected Technical & Behavioral Questions:
- Q1: How do you optimize database query performance?
Answer Tip: Talk about indexing strategies, query execution plan analysis, avoiding N+1 queries, and implementing caching layers (like Redis). - Q2: Explain the differences between Microservices and Monolithic architecture.
Answer Tip: Highlight scaling advantages, loose coupling, independent deployments, network latency considerations, and data consistency challenges in microservices. - Q3: How do you handle merge conflicts in Git?
Answer Tip: Explain checking out the local branch, pulling the latest main branch, running git merge, opening the conflicted files to resolve blocks manually, and committing the resolved merge.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Software Engineering, SDLC, OOP, CI/CD Pipelines, SQL databases, Agile, Unit Testing, Code Review, Cloud Architectures (AWS/Azure).
- Format: Use a clean, single-column resume format. Avoid graphics, text boxes, or tables which can scramble ATS parser outputs.
- Quantify Results: Instead of writing 'wrote code', write 'Developed a caching system that reduced server response times by 35%.'
Estimated compensation for this role type in India is ₹12,00,000 - ₹25,00,000+ per annum (Senior/Lead level). The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
Highly recommended certifications include: AWS Certified Solutions Architect, Microsoft Certified: Azure Fundamentals, Certified Kubernetes Administrator (CKA), Oracle Certified Professional Java SE, or tech-stack specific achievements (e.g. Meta Front-End Developer certification).
Frequently Asked Questions
What is the job title?
The position is for a Marketing Cloud Account Engagement (MCAE) Developer.
How much experience is required?
Candidates should have 7+ years of hands-on experience with Salesforce Marketing Cloud Account Engagement/Pardot.
Is this a remote position?
Yes. The supplied hiring post specifies remote work.
What is MCAE?
MCAE refers to Marketing Cloud Account Engagement, the Salesforce marketing automation platform formerly known as Pardot.
What MCAE features should candidates know?
Candidates should have strong experience with Engagement Programs, Automation Rules, Completion Actions, Dynamic Lists, segmentation, Lead Scoring, and Lead Grading.
Is Salesforce CRM integration experience required?
Yes. Strong experience integrating MCAE with Salesforce CRM, including synchronization and field mapping, is required.
Which Salesforce objects should candidates understand?
The role requires knowledge of Salesforce Leads, Contacts, Accounts, Opportunities, Campaigns, and custom fields.
Are Salesforce certifications required?
The supplied post lists Salesforce Marketing Cloud Account Engagement Specialist and Salesforce Administrator certifications as good-to-have qualifications, not mandatory requirements.
What additional skills are advantageous?
HTML/CSS, REST/SOAP APIs, JavaScript or scripting, marketing analytics, campaign reporting, and B2B marketing automation experience are listed as advantages.
How can candidates apply?
Candidates can send their CV to divya.s@technology-next.com.
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