Job Overview
| Particulars | Details |
|---|---|
| Position | PPC Specialist |
| Company | Arista Systems Pvt. Ltd. |
| Location | Nagpur |
| Job Type | Full-Time |
| Experience | 4 - 5 years |
| Category / Department | General |
| Application Mode |
🏢 About Arista Systems Pvt. Ltd.
Company Overview:
Arista Systems Pvt. Ltd. is an IT and web services company providing customized digital solutions across technology, web services, and e-commerce. The company brings together professionals across multiple domains to deliver tailored, reliable, and business-focused solutions.
Arista Systems focuses on combining technology, creativity, art, and storytelling to create engaging digital experiences. Its services are designed to support businesses with dedicated offshore teams and digital solutions that contribute to business growth.
Company Mission:
To provide customized e-commerce services through a dedicated offshore team while consistently exceeding expectations in quality and communication and helping businesses thrive in the digital landscape.
Company Vision:
To become a premier offshore partner for e-commerce businesses worldwide by delivering tailored, high-quality digital solutions that drive growth and success.
Core Values / Principles
Quality
Clear Communication
Customized Solutions
Reliability
Precision
Digital Innovation
Business Growth
Infotech Tower, Ground Floor, South Ambazari Rd, Gayatri Nagar IT Park, Nagpur, Maharashtra 440022, India
💡 Editor's Note / Preparation Tip
Resume Tips:
Highlight 2–5 years of PPC and paid advertising experience prominently.
Mention hands-on Google Ads campaign management experience.
Clearly list GA4 and Google Tag Manager expertise.
Include examples of campaign optimization and performance improvements.
Mention experience managing multiple campaigns simultaneously.
Showcase measurable results such as improvements in conversions, CTR, CPA, ROAS, or campaign efficiency where applicable.
Highlight analytics, reporting, conversion tracking, and data-driven decision-making experience.
Include relevant certifications such as Google Ads or Google Analytics certifications if you hold them.
Interview Preparation:
Revise Google Ads campaign types, bidding strategies, targeting, keywords, and ad optimization.
Prepare to explain how you optimize campaigns based on performance data.
Review key PPC metrics such as CTR, CPC, CPA, conversion rate, and ROAS.
Revise GA4 reports, events, conversions, attribution, and campaign analysis.
Review Google Tag Manager concepts including tags, triggers, variables, and conversion tracking.
Prepare examples of successful PPC campaigns you have managed.
Be ready to explain how you handle underperforming campaigns.
Prepare examples of managing multiple campaigns and prioritizing optimization activities.
Review audience targeting, remarketing, and conversion tracking concepts.
Be prepared to discuss how you measure and communicate campaign performance.
Professional Tips:
Lead your CV with measurable PPC achievements rather than only listing responsibilities.
Include specific Google Ads campaign types and budgets handled if appropriate.
Quantify improvements in ROAS, conversions, CPA, CTR, or revenue where possible.
Mention your experience with GA4 and GTM separately and clearly.
Clearly state your notice period and availability for the Nagpur on-site position.
📝 Job Description
Position Details:
Arista Systems Pvt. Ltd. is looking for a PPC Specialist with 2–5 years of hands-on experience in PPC and paid advertising.
The selected candidate will be responsible for creating, managing, monitoring, and optimizing paid advertising campaigns with a strong focus on campaign performance and measurable business outcomes.
The role requires strong knowledge of Google Ads, Google Analytics 4 (GA4), and Google Tag Manager. Candidates should have an analytical approach to campaign optimization and be comfortable evaluating campaign data to identify opportunities for improvement.
The successful candidate should be capable of managing multiple campaigns while maintaining performance and delivering measurable results. The position is based onsite in Nagpur.
Benefits / Compensation
On-site opportunity in Nagpur
Opportunity to work within a Digital Marketing team
Exposure to PPC and paid advertising campaigns
Compensation: Not Provided
Other benefits: Not Provided
Candidate Requirements:
2–5 years of hands-on PPC experience
2–5 years of paid advertising experience
Strong Google Ads knowledge
Strong GA4 knowledge
Strong Google Tag Manager knowledge
Analytical mindset
Campaign optimization experience
Ability to manage multiple campaigns
Focus on measurable campaign results
Notice period of 15 days to 1 month
Preferred Skills:
Google Ads
PPC
Paid Advertising
Google Analytics 4
Google Tag Manager
Campaign Optimization
Performance Marketing
Digital Marketing Analytics
Conversion Tracking
Campaign Reporting
Working Days & Hours:
Not Provided
How to Apply:
Interested candidates should send their resume to anjalij@aristasystems.in.
Candidates with a notice period of 15 days to 1 month are considered.
🎯 Key Responsibilities
- ✓ Create and manage PPC and paid advertising campaigns.
- ✓ Monitor campaign performance and identify optimization opportunities.
- ✓ Optimize campaigns to improve measurable business results.
- ✓ Analyze campaign data and performance metrics.
- ✓ Use Google Ads to manage paid advertising activities.
- ✓ Utilize GA4 for campaign and website performance analysis.
- ✓ Work with Google Tag Manager for tracking and measurement.
- ✓ Manage multiple campaigns simultaneously.
- ✓ Evaluate campaign effectiveness and make data-driven improvements.
- ✓ Support digital marketing objectives through effective paid advertising strategies.
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
This PPC Specialist role offers a dynamic work environment designed for professional growth. You will collaborate with experienced professionals, contribute to critical projects, and build transferable skills in communication, project management, and strategic execution. It is an excellent step for anyone seeking to advance their career.
Standard career growth starts in Junior/Associate executive roles, mastering foundational deliverables. After 3-5 years, professionals move to Senior Coordinator or Team Lead, supervising projects. Long-term progress leads to General Manager, Business Unit Director, and executive management roles focused on strategic organizational growth.
Expected Technical & Behavioral Questions:
- Q1: How do you handle working under tight deadlines with competing priorities?
Answer Tip: Discuss task prioritization, breaking down assignments, eliminating distractions, and proactively communicating roadblocks to the manager. - Q2: Describe a time you resolved a conflict with a co-worker.
Answer Tip: Emphasize active listening, finding common ground, keeping communication professional, and focusing on business outcomes. - Q3: What methods do you use to track your daily progress and productivity?
Answer Tip: Mention checklists, time-blocking, task management apps (like Trello/Asana), and reviewing daily outcomes against weekly goals.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Project Management, Stakeholder Communication, Time Management, Problem Solving, MS Office Suite, Documentation, Collaboration.
- Format: Keep the resume to 1-2 pages maximum. Use standard fonts like Inter, Arial, or Calibri (10-12pt text).
- Quantify Results: E.g., 'Managed 3 cross-functional team projects, delivering all milestones 2 weeks ahead of schedule.'
Estimated compensation for this role type in India is ₹3,60,000 - ₹6,50,000 per annum. The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
To boost your professional profile, look into: Project Management Professional (PMP), CAPM from PMI, Certified ScrumMaster (CSM), or advanced business communications and spreadsheet management credentials.
Frequently Asked Questions
1. What position is Arista Systems hiring for?
Arista Systems Pvt. Ltd. is hiring for a PPC Specialist position.
2. Where is the position located?
The position is based in Nagpur, Maharashtra.
3. Is this a remote position?
No. The job is an on-site position in Nagpur.
4. How much experience is required?
Candidates should have 2–5 years of hands-on experience in PPC and paid advertising.
5. Which advertising platform should candidates know?
Strong knowledge of Google Ads is required.
6. Is GA4 experience required?
Yes. Strong knowledge of Google Analytics 4 is required.
7. Is Google Tag Manager experience required?
Yes. Strong knowledge of Google Tag Manager is required.
8. What type of candidate is Arista Systems looking for?
The company is looking for an analytical professional who can optimize campaign performance, manage multiple campaigns, and deliver measurable results.
9. What notice period is preferred?
Candidates with a notice period of 15 days to 1 month are preferred.
10. How can candidates apply?
Candidates can send their resume to anjalij@aristasystems.in.
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