Job Overview
| Particulars | Details |
|---|---|
| Position | Business Analyst – DMS / SFA / CPG |
| Company | Ivy Mobility |
| Location | Chennai | Bangalore | Mumbai | Gurugram |
| Job Type | Full-Time |
| Experience | 9 - 10 years |
| Category / Department | Sales |
| Application Mode |
🏢 About Ivy Mobility
Company Overview:
Ivy Mobility is a cloud-based technology company focused on the consumer goods industry, providing intelligent Route-to-Market (iRTM) and SaaS solutions. Its platforms help consumer goods companies manage secondary sales and field-force automation, improve productivity, reduce out-of-stocks, and increase same-store sales.
The company has more than 900 employees globally and more than 15 years of experience serving the consumer goods industry. Its solutions are live across more than 57 markets, with a presence across North America, Europe, Asia, China, the Middle East, and Latin America.
Company Mission:
Not Provided
Company Vision:
Not Provided
Core Values / Principles
Innovation
Automation
Transparency
Accountability
Customer-focused digital transformation
Continuous improvement
Agility
Urban Square, 4th Floor, S. No. 278/3A1, 278.3A2, 278/9A Rajiv Gandhi Salai, OMR, Kandanchavadi, Kottivakkam, Chennai – 600041
💡 Editor's Note / Preparation Tip
Resume Tips:
Highlight 8–10 years of Business Analysis experience clearly.
Put DMS, SFA, and CPG/FMCG experience prominently in the professional summary.
Showcase projects involving sales, distribution, field-force automation, or route-to-market systems.
Mention BRD, FRD, user stories, and process mapping experience.
Demonstrate your ability to translate business requirements into technology solutions.
Highlight stakeholder management and cross-functional collaboration.
Include Agile/Scrum experience and relevant responsibilities.
Quantify business improvements wherever possible.
Interview Preparation:
Revise DMS and SFA concepts and common sales/distribution workflows.
Be prepared to explain CPG/FMCG business processes.
Practice requirement-gathering and stakeholder-management scenarios.
Review BRD and FRD structures and explain how you create them.
Prepare examples of converting business requirements into functional solutions.
Review user-story creation, acceptance criteria, and process mapping.
Prepare Agile/Scrum interview questions.
Be ready to discuss conflicts between business, product, and engineering stakeholders.
Prepare examples of complex projects where you helped bridge business and technology.
Professional Tips:
Tailor your resume specifically for DMS/SFA/CPG Business Analyst roles.
Lead with your industry expertise rather than generic Business Analyst responsibilities.
Clearly identify the DMS and SFA platforms or projects you have worked on, if applicable.
Emphasize business impact, stakeholder outcomes, and process improvements.
Keep terminology consistent with CPG/FMCG and digital transformation environments.
📝 Job Description
Position Details:
Ivy Mobility is looking for an experienced Business Analyst with strong knowledge of Distribution Management Systems (DMS), Sales Force Automation (SFA), and Consumer Packaged Goods (CPG)/FMCG processes.
The role requires a candidate who can understand complex sales and distribution processes and translate business requirements into effective technology solutions. The Business Analyst will work closely with Product, Engineering, and Business teams to support the development of scalable digital solutions for the CPG/FMCG ecosystem.
The position requires 8–10 years of experience and is available in Chennai, Bangalore, Mumbai, and Gurugram.
Benefits / Compensation
Opportunity to work in the consumer goods technology domain.
Exposure to DMS, SFA, CPG/FMCG, and digital transformation initiatives.
Collaboration with Product, Engineering, and Business teams.
Compensation: Not Provided.
Additional benefits: Not Provided.
Candidate Requirements:
8–10 years of relevant Business Analyst experience.
Strong experience with Distribution Management Systems (DMS).
Hands-on Sales Force Automation (SFA) experience.
Strong understanding of CPG/FMCG business processes.
Experience with requirement gathering.
Experience preparing BRDs and FRDs.
Experience creating user stories.
Business process mapping experience.
Ability to translate business requirements into technology solutions.
Strong stakeholder management capabilities.
Strong communication skills.
Experience working in Agile/Scrum environments.
Ability to collaborate with Product, Engineering, and Business teams.
Preferred Skills:
DMS
SFA
CPG/FMCG
Requirement Analysis
BRD/FRD
User Stories
Process Mapping
Stakeholder Management
Agile/Scrum
Digital Transformation
Working Days & Hours:
Not Provided
How to Apply:
Interested candidates can share their profiles with raja.raguram@ivymobility.com.
🎯 Key Responsibilities
- ✓ Gather, analyze, and document business requirements.
- ✓ Understand sales, distribution, and field-force processes within the CPG/FMCG industry.
- ✓ Analyze and document DMS and SFA business requirements.
- ✓ Prepare Business Requirement Documents (BRDs) and Functional Requirement Documents (FRDs).
- ✓ Create and manage user stories.
- ✓ Map existing and proposed business processes.
- ✓ Translate business requirements into effective technology solutions.
- ✓ Work closely with Product, Engineering, and Business teams.
- ✓ Manage communication and expectations across stakeholders.
- ✓ Participate in Agile/Scrum activities.
- ✓ Contribute to scalable digital solutions for the CPG/FMCG ecosystem.
💡 Required Qualifications & Skills
🚀 Career Guidance & Interview Insights
To help you succeed, we've compiled original preparation guides, resume keywords, and growth analytics for this category of role.
Stepping into this Business Analyst – DMS / SFA / CPG role allows you to directly drive the brand's visibility and revenue growth. You will experiment with dynamic campaigns, execute client-focused outreach, analyze market behaviors, and craft compelling narratives that resonate with target audiences. This is a highly rewarding environment with high growth potential and tangible achievements.
Sales and Marketing routes have highly transparent growth metrics. Success leads from Sales/Marketing Associate to Business Development Executive (BDE) or Digital Marketer. Continuous achievements lead to roles like Area Sales Manager, SEO/Campaign Specialist, followed by Marketing Manager or Account Director. Executive goals include VP of Sales, CMO (Chief Marketing Officer), and Chief Revenue Officer (CRO).
Expected Technical & Behavioral Questions:
- Q1: How do you handle prospects who object to our pricing model?
Answer Tip: Focus on value justification. Shift the focus from cost to ROI, explain key differentiators, and explore flexible pricing plans. - Q2: Describe a marketing campaign you ran that failed. What did you learn?
Answer Tip: Discuss target audience misalignment or wrong channels, tracking metrics, and how you iterated on the messaging to improve future conversion. - Q3: Which digital channels have the highest customer acquisition cost (CAC) in your experience?
Answer Tip: Discuss outbound PPC vs. inbound content marketing/SEO, and how optimizing landing page conversion rate helps lower overall CAC.
To pass automated ATS (Applicant Tracking System) screening and catch the recruiter's eye, tailor your resume with the following tips:
- Keywords to include: Lead Generation, B2B Sales, SEO, Conversion Rate Optimization (CRO), PPC Campaigns, CRM (Salesforce), Content Marketing, Brand Strategy.
- Format: Include a separate 'Key Metrics' section showing your historical sales quotas, growth percentages, or campaign ROIs.
- Quantify Results: E.g., 'Generated $120k in new client revenue within 6 months, exceeding sales quota by 15%.'
Estimated compensation for this role type in India is ₹9,00,000 - ₹18,00,000+ per annum (Senior level). The actual salary package offered depends on factors such as company size, work mode (remote or on-site), individual technical proficiency, and negotiations during final HR rounds.
Consider obtaining: Google Analytics Certification (GA4), HubSpot Content Marketing/Inbound Certification, Google Ads Search Certification, or Salesforce Administrator certification (highly valuable for modern sales roles).
Frequently Asked Questions
What position is Ivy Mobility hiring for?
Ivy Mobility is hiring a Business Analyst specializing in DMS, SFA, and CPG/FMCG.
How much experience is required?
The position requires 8–10 years of experience.
What are the available job locations?
The role is available in Chennai, Bangalore, Mumbai, and Gurugram.
What industry experience is important for this role?
Strong experience in the CPG/FMCG industry and understanding of sales and distribution processes are required.
Is DMS experience required?
Yes. Strong experience with Distribution Management Systems (DMS) is required.
Is SFA experience required?
Yes. Hands-on experience with Sales Force Automation (SFA) is required.
What documentation experience is expected?
Candidates should have experience preparing BRDs, FRDs, user stories, and process maps.
Is Agile/Scrum experience required?
Yes. Experience working in Agile/Scrum environments is required.
Which teams will the Business Analyst collaborate with?
The role involves close collaboration with Product, Engineering, and Business teams.
How can interested candidates apply?
Candidates can share their profiles at raja.raguram@ivymobility.com.
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